Ultimate WordPress Course

Course Include

What is Google Adwords?
How To Switch Back To The Older Version Of AdWords
Creating Your Very First Google AdWords Account
Using Your Website Navigational Structure To Structure Your AdWords Campaigns
Naming Your Campaign and Selecting The Right Campaign Type
Understanding the Different Types of Google AdWords Device Targeting
Understanding Location Targeting at the Campaign Level in AdWords
Configuring Location Targeting and Using the Advanced Search Functions
Using Advanced Location Targeting Setting to Further Customize Your Ad Delivery
Setting Your Language Targeting Settings
Introduction to Bidding Strategies
Introduction to Bidding Strategies
Manual CPC Bidding
Automated Bidding Strategies (Target CPA, Target ROAS, Target Page Location, Target outranking share, maximize clicks & ECPC)
Understanding Standard vs Accelerated Ad Delivery Options
Understanding Ad Extensions like Sitelink, Location, Call, Callout, Structured Snippet and Location Extensions
Configuring Multiple Campaign-Level Ad Extensions Inside the AdWords Dashboard
In-Depth Look At Ad Scheduling at the Campaign Level in AdWords
Understanding What Ad Rotation is & How To Choose The Right Ad Rotation For You
Overview of Dynamic Search Ads and How to Use Tracking Templates in AdWords

Keyword Basics: Keywords vs Queries
Understanding Keyword Match Types
Understanding Broad Match Keyword Match Type
Understanding Broad Match Modified Keyword Match Type
Phrase and Exact Match Keyword Match Types
Keyword Research: The Concept Of Keyword Themes
Keyword Research: Using Google's Suggested Keywords And Creating Your First List
Keyword Research: Using Suggested Searches As A Research Tool
Advanced Keyword Research: Using The Google Keyword Planner
Using Google Keyword Planner To Get Volume And Cost Estimates
Keyword Research: Putting It All Together With Structured Keyword Lists
Keyword Planning: How People Communicate With Search Engines?
Keyword Planning: What Keywords Can Teach Us About Buying Intent
Keywords And The Four Stages Of The Buying Funnel - Awareness, Interest, Shop, Buy
How To Predict Which Keywords Are Going To Lead To Sales And Conversions
How To Organize Your Keywords By Relevancy In Microsoft Excel
Formatting Your Keywords With Different Match Types In Microsoft Excel

Introduction To The AdWords Auction
Understanding Quality Score: Click Through Rate And Ad Relevancy
Understanding Quality Score: Landing Page Quality
Understanding Ad Rank and How It Is Calculated
When You Could Ignore Low Quality Scores (and when you can't!)
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables including Account Level QS

Understanding Negative Keywords In-Depth
Using Broad, Phrase and Exact Match With Your Negative Keywords
Adding and Removing Negative Keywords and Negative Keyword Lists
Search Query Report
- Understanding Search Queries and What We Learn From Searcher Language
- Accessing The Search Query Report and Understanding Long Tail Keywords
Testing of Ad Copies
- How to do A/B Testing of Ad Copies?

Conclusion N/A

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