Digital Marketing
Design & Development
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Digital Marketing
Design & Development
Blogs
+91 9811 743 616
Ultimate WordPress Course
WordPress
Win back your business from your competition by really learning Google Ads like an expert.
1 Month
1 hr/day (Alternate Days)
12 Classes
Rs. 10K + (18% GST)
4 Batches
Course Include
Introduction
What is Google Adwords?
How To Switch Back To The Older Version Of AdWords
Creating Your Very First Google AdWords Account
Using Your Website Navigational Structure To Structure Your AdWords Campaigns
Naming Your Campaign and Selecting The Right Campaign Type
Understanding the Different Types of Google AdWords Device Targeting
Understanding Location Targeting at the Campaign Level in AdWords
Configuring Location Targeting and Using the Advanced Search Functions
Using Advanced Location Targeting Setting to Further Customize Your Ad Delivery
Setting Your Language Targeting Settings
Introduction to Bidding Strategies
Introduction to Bidding Strategies
Manual CPC Bidding
Automated Bidding Strategies (Target CPA, Target ROAS, Target Page Location, Target outranking share, maximize clicks & ECPC)
Understanding Standard vs Accelerated Ad Delivery Options
Understanding Ad Extensions like Sitelink, Location, Call, Callout, Structured Snippet and Location Extensions
Configuring Multiple Campaign-Level Ad Extensions Inside the AdWords Dashboard
In-Depth Look At Ad Scheduling at the Campaign Level in AdWords
Understanding What Ad Rotation is & How To Choose The Right Ad Rotation For You
Overview of Dynamic Search Ads and How to Use Tracking Templates in AdWords
Environment Setup: Get Your Project Started
What You Need To Know About ETA's (Expanded Text Ads)
The Anatomy of AdWords Expanded Text Ads
Crafting Your First Text Ad
Bootstrap Templates: The Home Page
Keyword Basics: Keywords vs Queries
Understanding Keyword Match Types
Understanding Broad Match Keyword Match Type
Understanding Broad Match Modified Keyword Match Type
Phrase and Exact Match Keyword Match Types
Keyword Research: The Concept Of Keyword Themes
Keyword Research: Using Google's Suggested Keywords And Creating Your First List
Keyword Research: Using Suggested Searches As A Research Tool
Advanced Keyword Research: Using The Google Keyword Planner
Using Google Keyword Planner To Get Volume And Cost Estimates
Keyword Research: Putting It All Together With Structured Keyword Lists
Keyword Planning: How People Communicate With Search Engines?
Keyword Planning: What Keywords Can Teach Us About Buying Intent
Keywords And The Four Stages Of The Buying Funnel - Awareness, Interest, Shop, Buy
How To Predict Which Keywords Are Going To Lead To Sales And Conversions
How To Organize Your Keywords By Relevancy In Microsoft Excel
Formatting Your Keywords With Different Match Types In Microsoft Excel
Bootstrap Templates: The Blog Overview
Account Structure: How To Create A New Ad Group Within Your Campaign
Importing Your Keyword Lists From Excel Into Your New Ad Group
Creating Multiple, Relevant Ads For Your New Ad Groups
How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign
Bootstrap Templates: The Blog Posts
Setting Up Your AdWords Billing
Bootstrap Templates: The Resources Page
Introduction To The AdWords Auction
Understanding Quality Score: Click Through Rate And Ad Relevancy
Understanding Quality Score: Landing Page Quality
Understanding Ad Rank and How It Is Calculated
When You Could Ignore Low Quality Scores (and when you can't!)
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables including Account Level QS
Bootstrap Templates: The Contact Page
Navigating The AdWords Dashboard
How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
Editing The Essential Campaign Settings
How To Create New Campaigns That Will Improve Your Results
How To Use Your Website To Make The Best Campaigns Possible
How To Set Up Powerful Custom Schedules For Your Campaigns
Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules
WordPress Theme: Set Up
Understanding Negative Keywords In-Depth
Using Broad, Phrase and Exact Match With Your Negative Keywords
Adding and Removing Negative Keywords and Negative Keyword Lists
Search Query Report
Understanding Search Queries and What We Learn From Searcher Language
Accessing The Search Query Report and Understanding Long Tail Keywords
Testing of Ad Copies
How to do A/B Testing of Ad Copies?
Convert Your Static Templates: Home Page
Introduction To Ad Extensions
The Benefits Of Using Ad Extensions
Different Types Of Ad Extensions and Best Practices
Adding Sitelink Extensions
Configuring Your Sitelink Extensions For The Best Results
Adding Callout Extensions And Phone Extensions
Convert Your Static Templates: Resources Page
The 5 Primary Forms Of Remarketing
Realizing The Benefits And Importance Of Remarketing
How To Create And Add Your Remarketing Tag
Creating Your First Remarketing Audience
Configuring Your Remarketing Campaign Settings
Convert Your Static Templates: The Blog
Understanding The Basics Of Conversion Tracking
Exploring The Different Conversion Actions Visitors Take On Your Site
Setting Up Conversion Tracking For Form Submissions
Generating And Installing Your Conversion Tracking Tag
Understanding The Basics Of Phone Call Tracking
Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data
Convert Your Static Templates: Contact Page
Return On Ad Spend (ROAS): Important Distinction
How To Mathematically Calculate ROI and ROAS
Calculating Max CPC Bids From Your Conversion Rate And Conversion Value
Calculating Profitable Keyword Bids Based On Revenue Per Click
Finalize Your WordPress Theme
Conclusion N/A
Launching Your WordPress Website
Conclusion N/A
The Final Details
Conclusion N/A
Bonus Lectures: Tips & Tricks
Conclusion N/A
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C393A First Floor
Near Ramphal Chowk, Sector 7
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+91 9811 743 616
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